Minara: Driving Market Entry for AI-Powered Crypto Insights
Client: Minara AI — AI-powered crypto analytics platform · Result: 150K+ followers
The Challenge
Minara AI entered the market with a technically strong product for crypto analysis and trading insights, but faced a fundamental adoption barrier: its product and communications were primarily English-first in markets that demanded Spanish-language content and community. Breaking through in LATAM required more than translation — it required a full-stack localized growth strategy.
The Strategy
Fundamento designed a market entry playbook targeting Spanish-speaking crypto communities across Twitter/X, Telegram, and Discord. The strategy combined original Spanish-language educational content with community-first distribution — turning Minara's AI insights into accessible, shareable content native to LATAM audiences.
- Spanish-first content: Weekly crypto analysis threads, token breakdowns, and market commentary published natively in Spanish — not translated
- Telegram community building: Seeded and moderated LATAM crypto communities around Minara's AI signals and $DOGGY token
- Twitter/X growth: Targeted engagement with LATAM KOLs and crypto communities to build organic follower base
- Token awareness: $DOGGY token visibility campaign aligned with Minara's product roadmap and AI feature launches
- DevRel outreach: Engagement with LATAM builders and developer communities to establish Minara's technical credibility
Results
- 150,000+ followers across social platforms
- Strong community presence in Spanish-language crypto Telegram groups
- $DOGGY token awareness established in LATAM crypto circles
- Organic content reaching non-English crypto audiences at scale
Published by Fundamento — LATAM's Web3 growth agency.
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